Building growth for Web3 companies.
General Manager of Blockchain Italia, the leading Web3 software house in Italy. CEO of TokNox, the blockchain tokenization platform for managing, storing and digitally signing documents, and CMO of Varla Protocol, DeFi lending for prediction markets.
Passionate about innovation, marketing and technology, former CMO of Folks Finance, Ambassador of Avalanche Team1, and a regular speaker and panelist on blockchain, tokenization and prediction markets — from CES Las Vegas to SiGMA World.
Where I work
Blockchain Italia
General Manager · since 2022The leading Web3 software house in the Italian market. I coordinate its main projects, from public-sector and institutional work such as TrackIt and COFAM to tokenization and the Digital Product Passport. We also took part in the first cohort of the European Blockchain Sandbox.
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TokNox
CEO · since 2023Tokenization platform on Algorand to notarize, store and sign documents with stronger security and verification than traditional systems. Launched at CES 2024; clients include Auditel and IMQ.
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Varla Protocol
CMODeFi lending and yield infrastructure built for prediction markets. Joined in 2025 as Head of Growth, now leading marketing and go-to-market.
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Captery Technology
Advisor & shareholderSupercapacitor batteries that recharge in minutes and last for decades.
From law to Web3
I'm passionate about innovation, marketing and technology. I studied law at Tor Vergata University in Rome, with a thesis on the Fiat–Chrysler merger, and co-founded my first venture, Roma Poker, while still a student.
I then moved into sports business — marketing projects for Serie A TIM and the Rome launch of Car2Go — and spent the following years in digital marketing and communications across health, sport and corporate companies.
In 2021 I became CMO of Folks Finance, a DeFi protocol on Algorand, and followed the project for over a year. Since 2022 I've coordinated the main projects of Blockchain Italia and run the conference side of Blockchain Forum Italia. In December 2023 I became CEO of TokNox, in 2025 I joined Varla Protocol, and in 2026 I became an Ambassador of Avalanche Team1.
I regularly speak at conferences and universities on marketing, tokenization, DeFi and prediction markets.
“Innovation is rarely a technology problem. It’s a translation problem – between what the technology can do and what an organisation is actually able to adopt.”— AIBC Magazine, Rome 2026
Focus
- DeFi
- Prediction markets
- Tokenization & RWA
- eIDAS 2.0
- Digital Product Passport
- Go-to-market
Community, juries & institutional roles
- Ambassador, Avalanche Team1 · Avalanche community2026 – now
- Parliamentary working group on DeFi · Chamber of Deputies2026
- Jury, Avalanche Team1 Hackathon · Blockchain Beach2026
- Jury, Assintel Digital Awards · for Italia4Blockchain2024
- Startup Battle jury · Blockchain Forum Italia2022
Languages
- Italian
- English
Career
- Blockchain ItaliaJul 2022 – now
General Manager, previously Project Manager
Leads public-sector and institutional projects such as TrackIt and COFAM, from planning to delivery, and represents the company at events and universities.
- TokNoxDec 2023 – now
CEO
Product vision, business model and go-to-market; leads product, technology and operations teams and client, partner and institutional relationships.
- Varla ProtocolNov 2025 – now
CMO, previously Head of Growth
Strategic communication, marketing, partnerships and positioning of the protocol. Public Beta now live on Polymarket.
Chamber of Deputies — Parliamentary Intergroup on Digital Assets, Blockchain and BitcoinJun 2026 – nowMember of Working Group 4 · DeFi and traditional finance
Avalanche Team12026 – nowAmbassador
Part of Team1, the global Avalanche community network: connecting builders with institutions, communities and Web2/Web3 events in Italy.
- Captery TechnologyOct 2025 – now
Advisor & investor
Marketing and communication strategy, brand positioning and go-to-market; business development through partners and stakeholders.
Blockchain Forum ItaliaJul 2022 – nowConference event manager
Organized the 2022 edition (18–19 November, Milan), including the startup battle. Watch the 2022 recap video ↗
Folks FinanceDec 2021 – Mar 2023Chief Marketing Officer
8 ProductionSep 2021 – Jul 2022Head of Marketing
H-DigitalDec 2019 – Nov 2021Senior Marketing Project Manager
Health Italia2015 – 2021Head of Marketing & Communications · Investor Relator · Editorial board of Health Online
Ran group marketing and communication; as Investor Relator handled relations with investors, shareholders and the financial community of the listed group.
- …Earlier2007 – 2015
Digital marketing at Mutua MBA; sports marketing for Serie A TIM and Believent; Car2Go launch in Rome; co-founder & CMO of Roma Poker
Talks & videos
When betting meets trading: prediction markets and regulatory chaos
Panel with Francesca Broggi (Logico) and Fiorentina D'Amore (Blockchain.com), moderated by Nicola Tani (Agipronews). I argued that prediction markets are information tools — and a real opportunity for licensed operators, provided they get ad-hoc regulation.
Shorts · Prediction markets explained
Prediction markets: how they work
Moneyviz
Shares from 1 to 99 cents: the mechanics of predictions
Moneyviz
From sport to geopolitics: what you can bet on
Moneyviz
Recent talks
- November 2026 · Rome
SiGMA World Rome — prediction markets panel
Prediction markets as information tools and an opportunity for licensed operators.
- 2026 · We Make Future
Prediction Markets as Digital Assets: the new frontier of capital efficiency
- November 2025 · University of Florence
Tokenization: rules, projects and perspectives
Round table on blockchain infrastructure in Italy, BABEL / DeTOKoDE workshop.
- October 2024 · INATBA Digital Blockchain Week
Tokenization Unlocked: compliance and real-world applications
- June 2024 · We Make Future
Tokenization: how the blockchain can improve your business
- 2024 · Decipher
Introducing TokNox to the Algorand ecosystem
- April 2024 · X Space with Algorand Foundation
TokNox: Don’t Trust, Tokenize
Live audio session on TokNox, the European Blockchain Sandbox and CES.
- January 2024 · CES Las Vegas
Launching TokNox at CES 2024
- 2023 · ETH Milan
Panel: Real World Assets
Tokenized treasuries and equities, infrastructure and compliance across jurisdictions.
- November 2022 · Roma Tre University
NFT: perspectives and applications in Web3
Building on Algorand, with the Algorand Foundation.
- October 2022 · ADC National Congress
Speaker at the national congress of ADC, the Italian association of chartered accountants
Also on stage at
- Web Summit
- ETH Rome
- ETH Cluj
- NapulETH
- ETHna
- DEXT Force Festival
- CIO Club Italia
- Vodafone Mentorship Program
- CHAISE EU
- Sapienza University
- Tor Vergata University
Press & writing
From blockchain to infrastructure
An exclusive interview with Matthew Busuttil on the evolution of blockchain, tokenization that actually works, regulation as an enabler, and why Rome is becoming a meeting point for Web3 and iGaming.
Prediction markets, Brigato: blockchain unlocks idle capital
Interview SiGMA WorldMagazineFrom gaming to innovation: why the iGaming industry must embrace blockchain
Interview iGaming BusinessNov 2026Gibraltar hosts first European summit on prediction markets
Featured AGIMEGNov 2026Prediction market: il confronto a SiGMA World Roma
Featured Il Sole 24 OreNov 2024 · NT+ DirittoTech innovation: TokNox launches its own app at Web Summit 2024
Quoted Blockchain ItaliaJan 2024Blockchain Italia at CES 2024: introducing TokNox, the tokenization platform
Featured The Hub of BrandsNov 2023 · ESBlockchain y marketing: la revolución de los tokens
By me Il Messaggero2022Bitcoin, the Russia–Ukraine war and blockchain: what it is and how it works
Interview Affidaty BlogSep 2022Decentralized Finance (DeFi)
By meAlways learning
Master's degree in Blockchain & Digital Assets
MasterZ · AIO Blockchain LAB
Master Lab in Blockchain Technology & Management
The Future School | Ateneo Impresa
Grade: A
Master's degree in Digital Marketing & Communication
Sole 24 Ore Business School
Master's degree in Sport Economics & Management
Sole 24 Ore Business School
Project work: marketing plan for Virgin Active
Degree in Law
University of Rome Tor Vergata
Thesis: “Il caso Fiat-Chrysler, motivi e strategie dell’accordo”
Classical high school diploma
Istituto Santa Giuliana Falconieri, Rome